Today the governor announced a new multilingual awareness campaign, “Trust the Facts, Get the Vax”. The research-driven, $2.5 million campaign promotes the safety and efficacy of the COVID-19 vaccine and urges residents to get vaccinated when it is their turn, as vaccines continue to be distributed across the Commonwealth. The ads feature a diverse group of medical professionals who highlight the importance of the vaccine and aim to build trust with communities of color and other populations disproportionately impacted by COVID-19.
Also announced today was the creation of a new call center to help residents 75 and older who are unable to access the vaccine appointment website to schedule vaccine appointments. The line will be operated by 500 professionals. Live call center workers will be available in English and Spanish, and 100 additional languages will be available through translators. Call center workers will have the same access to appointments that users will see on the public website. The line can be accessed by dialing 2-1-1and selecting the prompt for “Help Scheduling a Vaccine Appointment.” Residents may have to wait on the line given expected high call volume